Everyone is using classified ads these days to help boost their business, promote their brand, and even gain helpful backlinks to increase their page rankings on search engines.After all, it is a valid way to improve your overall brand awareness. But what can you do to get the most viewers out of each classified ad?
The best classified ads will have a few vital elements.
Gripping, Creative Verbiage – If you are not a writer, it may be a good value for your time and money to hire someone who is attuned to creating sales copy. Get the viewer to click onto your ad from its outside link and you have won half of the race.
Helpful and Educational Links – If you are selling a product or service, do not forget to provide some helpful or educational outside links that may help this possible consumer understand what benefit they may gain from utilizing you as their source.
Brand Logos/Photos – One element of branding is getting your brand logo or call words in the mind and memory banks of as many possible consumers you can. Be sure to use your business logo on every classified ad you create to help generate more awareness for your brand. Once people feel that they can trust your brand, you should find yourself with a much wider customer base.
There is such a great network of social sharing available these days in sites like Facebook, Twitter, Reddit, StumbleUpon and more. It takes very little time to aggregate your classified ad through some of your social networking favorites. Even those with very few friends or followers can expect viewers to click through more often once content is shared. It provides its own bit of transparency when possible consumers can see your classified ads aggregated through sites they already know and trust.