There are some strict do’s and don’ts when it comes to placing your online classified ad that will help you to create the safest and most lucrative ad for your product or service. These tips can help you place the most effective classified ad that will be a lucrative method of marketing for your business.

 DO

• Be honest in your classified ads claims
• Follow posting guidelines
• Be prepared to send out material such as sales letters or circulars to those who inquire
• Identify your product or service
• Write your ad in clear, simple terms
• Use words that relate directly to your products and services
• Post frequently or at post the moment your ad runs out
• Post original content for each new ad
• Offer money back guarantees when at all possible
• Keep up with any analytics available on the site you are using
• Use social bookmarks to aggregate your free classified ad as much as possible for the least time and effort
• Read other ads similar in nature to yours to get a feel for what a great classified ad entails
• Never copy another user’s ad

 DON’T

• Overprice your services or products
• Over advertise if your current budget is strained
• Pretend you have all of the answers
• Place your free classified ad in an improper column or classification
• Waste money on extra services that ‘pretty up’ your ad
• Give up if your online classified does not pull in thousands the first day
• Spend your profits but use them for further advertising options